Birmingham People of Culture – “What’s Happening Now,” fashion retailer.

Saluting the BPOC, Birmingham’s people Of Culture,   In the 1970s and 1980s, “What’s Happening Now” emerged as a notable fashion retailer in Birmingham, Alabama. Serving as a ticket outlet for events like the Southern Heritage Festival, the store was integral to the city’s cultural scene. If you saw it on the big screen or small screen, the What’s Happening Now Shop was the place to cop it fast, its involvement in prominent local events suggests it played a role in shaping Birmingham’s fashion culture during that era.