Behavior Change Initiative in Tuscaloosa intends to curb violence

Written by on September 27, 2018


  • Ariel Cochran

Posted: Sep 27, 2018 06:07 AM CDT

Updated: Sep 27, 2018 10:43 AM CDT



TUSCALOOSA,Ala. (WIAT) —  Soon in Tuscaloosa residents will see billboards, commercials and hear radio segments about the negative effects of gun violence.

City council member Raevan Howard hopes this initiative will make a difference, “You know gun violence doesn’t affect one neighborhood, or one community or one district. Gun violence in the city of Tuscaloosa affects everyone in the city. It affects individuals, families.”

The campaign is called “Behavior Change Initiative” and was influenced by a recent shooting in the council member Howard’s district. The initiative plans to use billboards, commercial ads on television and radio, and will use social media to deliver her message about gun violence. Howard is talking with leaders in Northport and In Tuscaloosa County to join her effort.

The campaign will cost $100,000 and so far the city of Tuscaloosa has pitched in $50,000 for the project.

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